Updated July 2018
What do I need to know about cookies?
A cookie is a small text file that’s stored on your computer or mobile device when you visit a website. They do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
There are different types of cookies
First party cookies
These are set by the website you’re visiting. And only that website can read them. In addition, a website might use a separate company to analyse how people are using their site. And this separate company will set their own cookie to do this.
Third party cookies
These are set by someone other than the owner of the website you’re visiting. Some Alpha Inclusion web pages may also contain content from other sites like YouTube, which may set their own cookies. Also, if you share a link to an Alpha Inclusion page, the service you share it on (e.g. Facebook) may set a cookie on your browser. Alpha Inclusion has no control over third party cookies.
Some websites use advertising networks to show you specially targeted adverts when you visit. These networks may also be able to track your browsing across different sites.
These are stored while you’re browsing. They get deleted from your device when you close your browser e.g. Chrome or Safari.
These are saved on your device. So they don’t get deleted when you close your browser. We use persistent cookies when we need to know who you are for more than one browsing session. For example, we use them to remember your preferences for the next time you visit.
We use different types of cookies for different things, such as:
- to give you a better, more personalised experience
- to understand how our websites are used
- to monitor how our advertisements perform
We use Google Analytics, a service offered by that generates detailed statistics about the visitors to a website. It is the most widely used website statistics service, currently in use on around 55% of the 10,000 most popular websites.
To gather statistical information, Google Analytics use ‘performance cookies’. These cookies collect anonymous information about how visitors use websites, for instance which pages visitors go to most often, whether they have been to the site before and how long they remain on each page.
These cookies do not collect personal data. The information these cookies collect is aggregated and therefore anonymous and only used to improve how a website works. You can find further information on cookies used by Google Analytics at:
How do I disable cookies?
Change your browser settings
You can prevent your browsing from being tracked generally by adjusting your browser settings, browsing in ‘private mode’ or using browser add-ons. You can find out how to do this by visiting the relevant support page for your browser, or by using the help function on your browser.
Alternatively you may wish to use an online tool to help you opt out of the collection and use of information by visiting http://www.aboutads.info/choices
If at any time you do not want information about your browsing behaviour to be used for the purpose of Alpha Inclusion Ltd delivering advertising or information to you, you can “opt out” as described above.